What Has Changed in 20 Years? (Episode #407)

This podcast episode explores the challenges and changes in Google Ads over the years. The host discusses the importance of bidding and optimizing campaign performance, addresses issues with leads in smart campaigns, presents a case study on improving lead quality, emphasizes the significance of choosing the right keywords, and highlights the evolution of Google Ads from its early days to the present. The episode also touches on the importance of quality scores, the introduction of Single Keyword Ad Groups (SKAGs) and expanded text ads, and the recent changes in Google Ads interfaces and strategies. Despite the challenges and frustrations faced by industries in the Google Ads environment, success is still possible with the right tools and knowledge.