From 1 Kitchen to 25,000 Supermarkets: How Loren Castle's Cookie Dough Recipe Became a US Household Brand | DTC POD: How The Best Brands Are Built | Podwise
This podcast episode explores the journey of Sweet Loren's, a brand that aims to make healthier food both delicious and accessible. The founder, Loren, shares her personal journey of overcoming lymphoma and finding inspiration to start SweetLorens. Baking became her therapy and creative outlet, and she created SweetLorens to offer delicious, less processed, and healthier sweet treats. The vision behind Sweet Loren's is to have their product available in all major supermarkets, ensuring affordability and accessibility to every type of family. The speaker discusses the challenges of scaling recipes and meeting customer needs, as well as the decision to replace their entire cookie line with an allergen-free recipe. Despite the challenges, Sweet Loren's has seen success in the market and has expanded their product line to include refrigerated pizza dough, puff pastry, and pie crust. The focus on profitability and sustainable growth remains a priority for the business.
