Advertisers Opt for News Corp Australia’s Budget-Matching Test to Demonstrate Outcomes Impact of Intent Connect Over Cookies | Mi3 Audio Edition | Podwise
This podcast episode delves into the evolving landscape of digital advertising, emphasizing the rise of signal gain amidst increasing signal loss due to privacy regulations and the decline of third-party cookies. Hosts and experts from News Corp discuss the importance of first-party data, innovative measurement techniques, and the development of new strategies like Google Pair and hyper-local targeting to enhance targeting effectiveness and drive greater returns for advertisers. Through initiatives like test and learn, News Corp is positioned as a leader in adapting to a cookie-less world, demonstrating a commitment to innovative, customer-centric solutions that prioritize consumer privacy while delivering measurable business impacts.
