This podcast episode delves into the evolving landscape of digital advertising, emphasizing the rise of signal gain amidst increasing signal loss due to privacy regulations and the decline of third-party cookies. Hosts and experts from News Corp discuss the importance of first-party data, innovative measurement techniques, and the development of new strategies like Google Pair and hyper-local targeting to enhance targeting effectiveness and drive greater returns for advertisers. Through initiatives like test and learn, News Corp is positioned as a leader in adapting to a cookie-less world, demonstrating a commitment to innovative, customer-centric solutions that prioritize consumer privacy while delivering measurable business impacts.
