Social media is the number one thing that we hear travel advisors struggling to manage. The ever-changing algorithm, multiple platforms, ads, hashtags, creating posts that actually resonate with your target audience…is all of this even worth it?

The answer is YES! However, we are big on progress over perfection, and simplifying the lives of travel advisors. This episode is dedicated to removing the overwhelm, intimidation, and analysis paralysis of social media.

Kaytee Fisher (Tique’s Marketing Administrator) joins us as we explore how to simplify social media using automation tools like Planoly, and how to optimize hashtags for better reach. We also delve into the importance of content pillars and how they can help travel advisors focus on their ideal client and create intentional content.

We recommend listening to this episode in full because the good nuggets and easy ways to implement are going to be at the end after we set the foundation!

Today we will cover:

(01:43) How Planoly can help with overthinking social media
(05:23) Effective hashtags and targeting specific audiences
(08:58) Content pillars
(15:00) Utilizing email marketing
(17:21) Creating content pillars that align with your brand and values
(21:10) You are the product and leveraging your unique value
(27:59) The biggest way to stop overthinking your social media strategy
(36:00) The importance of not being afraid to get a little controversial
(42:50) Finding a creative space for content creation
(49:25) Repurposing testimonials and creating easy, no-brainer content
(57:00) Instagram reels

Get started with Planoly!

https://www.planoly.com/referral/tiquehq

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28. Stop Overthinking Social Media With These Stress-Free Ideas with Kaytee Fisher

TIQUE Talks: The Business Podcast for Travel Advisors