Copywriting is often underestimated. However, it can have a huge impact on business success! Emily Matras, owner and writer-in-chief of Bon Vivant Copy, joins the show to discuss the importance of copywriting in converting passive audiences into active leads. Learn all about what copywriting is (and what it isn’t), the complex role SEO plays on your website, why consistency matters on ALL platforms, how to improve your sales copy if you’re DIYing it, and much more!

As a conversion copywriter for travel advisors, Emily specializes in writing content that drives action to her client’s website. She shares how effective copywriting can lead to higher conversion and closing rates, boost confidence, and elevate your travel business. If you’re struggling to perfect your crystal clear messaging to connect with your audience, you won’t want to miss this episode!

Connect with Emily Matras:

https://bonvivantcopy.com/

Today we will cover:

(4:00) The power of niching down in your industry
(8:15) Explanation of copywriting and how conversion copywriting drives action
(11:10) The complexity and strategy required for effective SEO
(18:00) The ongoing effort required for SEO and business success
(21:05) Having clarity and speaking directly to your ideal audience
(31:15) Being consistent with your voice across all of your platforms
(36:50) Emily’s specific process when working with a travel advisor client
(41:10) Tips for writing better sales copy
(44:40) Positive results that can come from strategic copy on your website

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43. How A Copywriter Can Change Your Business

TIQUE Talks: The Business Podcast for Travel Advisors