Looking for a unique way to grow your email list? Enter quizzes!

Unlike traditional lead generators like PDF downloads or how-to guides, a quiz offers a unique value proposition - Instant gratification and a personalized experience for your audience! And the best part? Quizzes have a high conversion rate, with some studies showing rates as high as 55%!

Kaytee Fisher, Tique’s resident email marketing guru, joins this conversation to share her thoughts on how quizzes can be an effective way to collect email addresses. She also shares tips for creating quiz questions, marketing strategies for your quiz, and targeting specific niches like honeymoons, luxury travel, or multi-generational trips.

Tune in and learn how this fun lead generator can not only capture your audience's attention, but also collect valuable data to help refine your marketing strategy and attract the right clients to your travel business!

Today we will cover:

(01:20) What is a lead generator and a nurture sequence
(04:00) The effectiveness of quizzes as lead generators
(09:10) Utilizing the data collected from quizzes
(19:40) Starting with the end goal in mind and working backwards
(23:30) Defining your goals and aligning with your niche for
(25:30) The various uses of quizzes and why they’re not just a one-time tool
(31:00) How quizzes can help with the fear of niching down
(35:45) Tailoring the intake process with quizzes and personalization
(40:10) Using quizzes to help clients who are undecided or unsure
(42:20) Marketing strategies for quizzes, including Pinterest and social media
(45:10) The importance of quiz aesthetics and language for different audiences

Listen to Episode 10:

Why You Need An Email List For Your Travel Business with Kaytee Fisher

Create interactive quizzes with INTERACT!

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45. The Secret Weapon To Grow Your Email List with Kaytee Fisher

TIQUE Talks: The Business Podcast for Travel Advisors