Is your brand attracting your ideal clients? Commonly overlooked, branding is in fact a crucial aspect of any business. This episode uncovers details on what makes a brand effective, how to keep it relevant, and how to evaluate if a brand refresh is in order! Amandolin Webb, the creative director and branding genius for Tique, joins this discussion to provide her expertise on the importance of branding, determining if your brand is actually attracting your ideal client, and advice on the tricky business of evolving your brand as your business and audience grows. She also touches on topics like brand consistency and its effects on audience perception and trust.

Tune in to gain actionable strategies such as adopting more straightforward approaches, creating brand guides, ensuring brand differentiation and cohesiveness, and choosing timeless elements for brand longevity. By prioritizing brand identity and consistently delivering a cohesive brand experience, you can build a strong and authentic brand that resonates with your target audience and positions your business for long-term growth and success!

Today we will cover:

(03:10) Evaluating if a brand refresh is needed
(08:10) Evolving with your target audience
(11:50) Benefits of a simple and timeless brand design
(13:00) Sub-brands; pros and cons to having multiple brands
(20:35) Identifying outdated brands and avoiding trends
(25:20) Luxury brands and their branding strategies
(30:35) Brand recognition and standing out
(36:50) Maintaining brand consistency over time
(44:20) Signs that your brand is not engaging with your target audience
(47:30) Making adjustments to branding rather than starting over

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50. How To Know If It's Time To Refresh Your Brand with Amandolin Webb

TIQUE Talks: The Business Podcast for Travel Advisors