This podcast episode explores the decades-long rivalry between Jeep and Bronco, both pioneers in the SUV movement. It discusses the decline and relaunch of the Bronco, the challenges faced in bringing it back to the market, and the excitement surrounding its resurgence. The enduring success of the Ford Mustang and the Jeep Wrangler is also highlighted, as well as the importance of community and self-expression in the SUV landscape. The section concludes by discussing the future of electric SUVs and the rise of performance SUVs. Overall, this episode provides insights into the history, challenges, and trends in the SUV market.
