Natalie Sunderland (BNY Mellon) | Celebrating 240 years with a Fresh Breath of Pride and Curiosity

This podcast episode features a conversation with Natalie Sunderland, the Global Head of Marketing and Communications at BNY Mellon, discussing the company's celebration of its 240th anniversary and the importance of marketing and storytelling in building a distinctive brand. Natalie emphasizes the role of marketers in understanding market trends, client insights, and business knowledge to seize commercial opportunities. The conversation also explores the qualities of a leader, the impact of servant leadership, and the importance of mentorship and sponsorship in career success. Furthermore, Natalie discusses the transformation happening at BNY Mellon and the misconception about working in a startup environment. The episode highlights the strategies employed by the marketing and communications team in impacting employee engagement and embracing change, and the importance of being an evangelist for the organization. Overall, the episode provides valuable insights on leadership, marketing, storytelling, and brand management.