Episode 007: Roberto (https://www.instagram.com/rpnickson) and Kallaway (https://www.instagram.com/kanekallaway) explore native repackaging, the emerging differences across social platforms, volume vs effort in content, followers vs engagement, parker walbeck sells full-time filmmaker, tezza barton, peter mckinnon and polar pro, mailtime Q&A, and more

If you're a builder, maker, founder, or entrepreneur, wknds is for you. It'll feel like a creative brainstorm with your favorite creators.

Show Notes:
0:00 - Intro
1:05 - Syncing: 7th episode, How we feeling?
1:40 - The approach to native repackaging of content between different platforms
3:40 - Subculture of each platform and the algorithm
8:15 - What attracts different demographics to each platform?
11:00 - What are the different platforms and what are their rankings for creators to grow on?
16:40 - Focusing on one platform and trying to grow on that, is it worth it?
20:00 - High volume low effort vs High effort low volume content
31:50 - How instagram is pushing content onto the algorithm
37:03 - Low followers more engagement vs High followers less engagement
41:25 - FullTime Filmmaker: Parker Walbeck and Landon by the way
43:43 - OG YouTubers selling their businesses to up and comers
46:32 - The Tezza Barton playbook to build a successful brand
52:12 - Questions that Roberto and Kane get a lot, and how they can make product to answer them all
1:01:00 - What is something you can plug every video without making it look like an ad?
1:02:15 - 1 off creator x brand collars like Peter McKinnon and Polar Pro, are the worth it? Why not build your own line?
1:09:53 - How Roberto can build his app like Tezza built her brand and close the gap in the revenue difference
1:15:32 - How much monthly income do you need to build what you truly want?
1:23:31 - Mail QnA
1:45:20 - Holiday plans
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Follow Roberto:
• Instagram: https://www.instagram.com/rpnickson
• Tiktok: https://www.tiktok.com/@rpnickson
• YouTube: https://www.youtube.com/@rpnickson
• Twitter: https://twitter.com/rpnickson
• The Signal (newsletter): https://rpn.beehiiv.com/

Follow Kallaway:
• Instagram: https://www.instagram.com/kanekallaway
• Tiktok: https://www.tiktok.com/@kanekallaway
• YouTube: https://www.youtube.com/@kallaway
• Twitter: https://twitter.com/kanekallaway
• Blueprint (newsletter): https://www.espressoletter.com

Follow wknds:
• Instagram: https://www.instagram.com/wkndstv
• Tiktok: https://www.tiktok.com/@wknds.tv
• YouTube: https://www.youtube.com/@wkndstv
• Twitter: https://twitter.com/wkndstv

Building social media empires, quality vs quantity, Tezza, how algos work (wknds 007)

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