In episode 691, join Rob Walling for another solo adventure where he answers listener questions. He evaluates freemium as it relates to paying by the “honor system”, competing against big incumbents, and whether to sell using high-touch vs. low-touch strategies. Rob also recommends books for introverts looking for sales advice.

Episode Sponsor:

Find your perfect developer or a team at Lemon.io/startups

The competition for incredible engineers and developers has never been more fierce. Lemon.io helps you cut through the noise and find great talent through its network of engineers in Europe and Latin America.

They take care of the vetting, interviewing, and testing of candidates to make sure that you are working with someone who can hit the ground running.

When it comes to hiring, the time it takes to write your job description, list the position, review resumes, schedule interviews, and make an offer can take weeks, if not months. With Lemon.io, you can cut down on a lot of that time by tapping into their wide network of developers who can get started in as early as a week.

And for subscribers of Startups For the Rest of Us, you can get 15% off your first 4 week contract with a developer by visiting lemon.io/startups

Topics we cover:

2:01 – Charging for your product using the “honor system”
6:16 – Competing against big, entrenched incumbents
12:36 – Low-touch vs. high-touch sales strategies
17:01 – Selling as an introverted founder
20:45 – Skipping the “Stair Step” approach to quickly validate a SaaS

Links from the Show:

If you have questions about starting or scaling a software business that you’d like for us to cover, please

Episode 691 | Freemium, High-touch vs. Low-touch, Selling as an Introvert, and More Listener Questions

Startups For the Rest of Us