This podcast episode explores the importance of understanding fees associated with selling on Amazon, conducting keyword research, analyzing engagement levels, finding the right balance in setting bids for keywords, understanding market share, and utilizing automation tools for efficient campaign management. The speakers emphasize the benefits of using strategies such as split testing and refining PPC strategies, leveraging auto campaigns, running keyword reports, and utilizing tools like Helium 10 and Packview. They highlight the significance of factors such as ACoS, sales growth, new-to-brand sales, and overall efficiency in decision-making. Overall, this episode provides valuable insights and tips for maximizing performance and efficiency in Amazon advertising campaigns.
