EP 30: The Power of Positioning, with David C. Baker

This podcast episode emphasizes the importance of niching down and focusing on a specific market position in order to provide deep expertise and compelling answers in the marketplace. It discusses the dislike for the term "full service" and the need to attach implementation to a strong positioning. The concept of client self-prescribing is explored, highlighting the importance of agencies asserting their expertise and avoiding becoming easily replaceable. The significance of positioning for agencies is emphasized, particularly for smaller agencies to differentiate themselves. The importance of distinguishing between opportunity and capacity in an agency is also discussed, emphasizing the need to say no when necessary and effectively manage capacity.