30: How This SDR Leader's Social Selling Strategy Dominates LinkedIn and Twitter (Top Strategy) - Social Selling: Episode 1 - Monica McIlroy, BDR Leader at BizDevLabs

This interview podcast episode focuses on social selling strategies. The host interviews Monica McIlroy, a BDR leader, who emphasizes building genuine relationships over solely content creation. Monica details her process, which involves identifying prospect communities (e.g., Slack channels, LinkedIn, Twitter), engaging authentically with their content, and using various touchpoints (including iMessage) to build rapport before directly pitching. She shares a recent success story where consistent engagement over several weeks led to a meeting with a co-founder. The key takeaway is that social selling is a long-term strategy prioritizing relationship building, not transactional interactions, and leveraging community insights to personalize outreach.