32: Mastering LinkedIn Prospecting: How to Excel in a Team of 30 High Performing SDRs (Top SDR Strategy) - Social Selling: Ep3 - Caspian Lewke, Associate Sales Engineer, Gong

This interview podcast episode features Caspian Lewke, a top-performing sales representative, discussing his LinkedIn prospecting strategies. The conversation covers three main approaches: relationship building through consistent engagement with prospects' content, creative video outreach with a four-part structure (hook, relevance, value proposition, call to action), and using LinkedIn to complement multi-channel strategies (email and calling). Lewke emphasizes the importance of providing value to prospects before pitching, illustrated by an example where sharing a relevant article led to a meeting without mentioning his company initially. Listeners gain actionable advice on building rapport, crafting compelling video messages, and leveraging LinkedIn for effective social selling.