3 things you'll learn in this episode:

Understand the psychology of your prospects to tailor your approach effectively.
Harness the power of A/B testing in sales to optimize your results.

Tailor your communication based on your prospects' immediate needs and level of interest.

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For more prospecting and sales development tips, join 2,844 SDRs getting the SDR Game newsletter here: ⁠⁠⁠⁠https://sdrgame.substack.com/⁠⁠⁠

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Lauren Aboud is Manager of Sales Development at Snowflake, specializing in the verticals of manufacturing, retail, and CPG.

She brings a diverse range of experiences from her background in operations, marketing, and people leadership.

This diversity helps her unique approach to sales, heavily focusing on understanding prospects' psychology, personalizing outreach, and creating urgency.

Lauren was a top-performing SDR at Snowflake.

[00:00:00] Top-performing SDR at Snowflake

[00:00:51] Outreach Strategies and Success in SDR Role

[00:03:52] Lauren Aboud on Balancing Personalization and Optimization in her Role at Snowflake

[00:05:43] Understanding the Difference Between Buyer Personas

[00:07:53] Understanding Industry-Specific Prospecting in Retail Manufacturing and CPG

[00:10:56] Sales Techniques and Prospecting Strategies in a Competitive Market

[00:17:51] Optimizing Sales Results through A/B Testing

[00:26:27] Engaging High-Level Prospects via Emails

[00:27:43] Effective call-to-action for prospect sales emails

[00:37:37] Utilizing Direct Messaging and the Importance of 'No' in Sales

[00:40:31] The importance of leveraging marketing counterparts

[00:41:57] Favorite Prospecting Tool - LinkedIn Sales Navigator

[00:43:29] Improving your Results as an SDR

[00:46:24] Success in Sales and Career Development

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Connect with Lauren on ⁠LinkedIn: https://www.linkedin.com/in/laurenaboud/

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Connect with me on LinkedIn: ⁠⁠⁠⁠https://www.linkedin.com/in/elriclegloire/⁠

--- Send in a voice message: https://podcasters.spotify.com/pod/show/sdrgame/message

34: Meet the Snowflake's Top SDR Who Achieved $10M+ and 178% Quota (Top Prospecting Strategies) - Lauren Aboud, Manager, Sales Development @ Snowflake

Outbound Kitchen - B2B Sales Podcast