[GREATEST HITS] #38: How to write cold emails that get replies (A 45.8% reply rate) (Prospecting strategy) - Mike Wander, Former Account Executive at Lavender | Outbound Kitchen - B2B Sales Podcast | Podwise
[GREATEST HITS] #38: How to write cold emails that get replies (A 45.8% reply rate) (Prospecting strategy) - Mike Wander, Former Account Executive at Lavender
This podcast episode explores the importance of personalized cold emails and effective sales outreach strategies. It highlights the success of Mike Wander, who achieved exceptional results by thoroughly preparing and understanding each account's problems. The sections discuss the significance of list building and segmenting potential customers based on their tech stack, understanding the prospect's mindset, doing thorough research, and having a clear point of view when conducting sales outreach. They also emphasize the need for targeted, personalized, and thoughtful sales outreach strategies, writing attention-capturing emails that remain in the recipient's inbox, using frameworks in creating effective cold emails, and educating prospects about the problem rather than pitching the product.
