This podcast episode explores how Tanner uses Fiverr to land clients and upsell them into a coaching program, increasing his close rate from 10% to 40%. Tanner's business focuses on serving e-commerce and lead generation business owners, helping them increase their funnels' conversion rates and reduce customer acquisition costs. He offers conversion rate optimization and growth-driven web design to e-commerce companies, aiming for a conversion rate of 10% or higher. The episode discusses the challenges and successes Tanner experienced in sales calls, lead flow, and the fulfillment process.