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11 Dec 2023
1h 24m

揭秘双11美妆大盘真相！用数据挖崛新增长点 品牌诊断室E4

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美妆内行人

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双十一期间，美妆类目GMV同比下滑4.4%，医美和婴童护理赛道表现亮眼，老年鸡市场具有较大机会空间。低价策略背后映射出垄断，低价产业是以广度换深度。护肤品行业正从货架电商向兴趣电商转型，品牌和产品定位等发生变化，消费者决策变化对企业商业活动产生影响。
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