This podcast episode features Tom Fishburne, the Marketoonist, who discusses the origin story of his alter ego and how cartoons can provide humor and insights in the marketing industry. The conversation highlights the benefits of having an alter ego, the role of humor in business, the craft of cartooning, the importance of the creative process, the value of sharing early ideas, cultivating leadership skills, staying connected with the industry, and the untapped opportunity for brands to use humor effectively.