In this episode of the Chit Chat Money podcast, Kris shares insights about The Trade Desk (TTD), a top player in digital advertising. He recounts TTD's origin, emphasizing its unique role as a demand-side platform (DSP) that prioritizes advertisers over publishers. Kris highlights the company's technological edge, its robust data initiatives like UID 2.0, and its ability to effectively measure return on investment (ROI) for clients as key drivers of its success. The discussion also delves into TTD's competitive strengths, its growth in connected TV (CTV) advertising, and how innovation and CEO Jeff Green's leadership could shape its future. While acknowledging TTD's high valuation, Kris believes its long-term growth potential makes it a worthy investment.
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