488 Social Media Explained 3.0 by Mark Schaefer

This podcast episode delves into the evolution of social media and the profound impact of AI on marketing, highlighting the necessity of adapting strategies to stay relevant. Mark emphasizes the importance of asking the right questions in a changing landscape, the role of compelling content over platform preference, and the enduring need for human connection in an increasingly automated world. He urges marketers to focus on creating meaningful relationships with customers while warning against the dangers of outdated tactics and the superficial pursuit of metrics, ultimately advocating for a human-centered approach in social media marketing.