This podcast episode explores the significance of museums as educational and research institutions. It highlights the various events and activities held to celebrate International Museum Day and emphasizes the role of museums in fostering curiosity, creativity, and critical thinking. The conversation also discusses the transformation of museums into interactive spaces that appeal to young visitors, with engaging activities and knowledgeable tour guides. The importance of storytelling and technology in enhancing the museum experience is also emphasized. The podcast concludes by introducing two museums, the Sanxingdui Museum in China and the Museum of Brands in London, both offering unique experiences for visitors.