This podcast episode explores the evolving nature of consumer engagement in the new world of the internet. It discusses the background of LiveRamp and how it shaped the infrastructure for tracking across the open web. The episode highlights the significant impact of the Apple changes on the e-commerce landscape, the importance of closed loop experiences in the commerce ecosystem, the rapid adoption of AI in commerce, the role of AI in enabling personalized experiences, and the importance of being AI enabled or AI native in building companies. It also discusses the possibilities of AI in commerce and how it will change consumer interactions with the internet.
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