This podcast episode explores the launch preparations of the PlayStation by Sony Computer Entertainment. It delves into the surprise and challenges faced by Sony when they discovered the complex design of their competitor, the Sega Saturn. Despite this, the PlayStation launch in Japan is a resounding success, with stores running out of stock. However, the success is overshadowed by the fact that the Saturn is outselling the PlayStation. Sony initiates a price war to close the gap and prepare for competition with Nintendo. The intense competition between Sega and Sony culminates in a surprise move by Sony, undercutting the price of the Saturn at the E3 Video Game Expo. Sony's marketing strategies and dominance in the console market are also highlighted. This podcast episode explores the journey of Sony's PlayStation and its battle for video game dominance.