This podcast episode explores the life and influence of Kim Ki Nam, the architect of North Korea's propaganda machine. Kim Ki Nam played a crucial role in shaping the propaganda narrative and securing the Kim family's grip on power. Through state-controlled media and indoctrination, the regime has established a narrative of deification and hereditary ties, reinforcing the perception that only those with a blood connection to the country's founder can lead. Kim Ki Nam's tactics included branding and messaging strategies to stylize Kim Jong Un and establish him as a direct descendant. While there has been a shift in portraying Kim Jong Un as a fallible leader, the goal remains to present him in a positive light. This episode highlights the long-serving influence of Kim Ki Nam and speculates on the longevity of the propaganda narrative under Kim Jong Un's leadership.