China sees rapid growth in cross-border e-commerce

This podcast episode explores the success and challenges of cross-border e-commerce live streamers, who use their talent for language proficiency and cultural bridging to attract consumers worldwide. It highlights the growing trend of cross-border e-commerce live streaming and the importance of cultivating talents for hosts and selling platforms. The section also mentions the talent gap in this field and the need for closer connections and partnerships between universities and enterprises to address the limited knowledge.