S7Ep16: (SRB) Legal Expertise For Your Amazon Business | feat. Paul Rafelson

This podcast episode delves into the journey of Paul Rafelson, a lawyer specializing in Amazon seller issues, as he navigates the complexities of the Amazon marketplace and establishes services to support sellers. From his early days of retail arbitrage to the creation of Seller Basics, Paul outlines the vital role of legal compliance and advocacy in empowering sellers against brand registry abuses and intellectual property claims. Through initiatives like the Online Merchant's Guild, he emphasizes the importance of collective action for sellers to influence and protect their rights within the competitive landscape of e-commerce.