Happy Memorial Day!!!

I asked Chris Walker to join me for a second round on the show. Last time he was on was Episode 35 (called “Over-prioritizing sales is your SaaS startup’s biggest mistake”) and that was also a really good one. Towards the end of the episode, Chris has some great questions for me to answer.

Chris is Founder and CEO at Refine Labs. Prior, Chris was the Dir. of Mktg at Eversound, a wellness startup. And prior to that he was at Vapotherm, a global medtech startup that IPO’d in 2018. He's got 128k followers on LI and he's the host of the Revenue Vitals podcast (formerly State of Demand Gen).

Refine Labs is a demand strategy and research firm focused on growth-stage B2B SaaS companies.

In this episode we talk about:

What does "creative" mean to you;

When have you personally been the most creative;

What's your advice for startups that want to experiment more;

How should startups think about creating the best marketing content;

What's your stance on category design, is it worth the effort;

Chris asks me some of his questions.

You can find Chris on LinkedIn >> www.linkedin.com/in/chris-walker-41597028/

Check out Refine Labs >> www.refinelabs.com/

This episode is sponsored by 43North, a seed-stage startup accelerator that's on the hunt for its next cohort. This year, 43North will make five $1 million dollar investments, each at 5% equity. Visit 43North.org to learn more. Applications close on June 23rd, so get on it!

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154 - To Push Into Creativity, Remove Constraints That Drag You Down (Chris Walker, Founder and CEO at Refine Labs)

Building With Buyers: Startup Marketing and Growth Fueled By Customers