Udi Ledergor is Chief Evangelist at Gong. He went from marketer #1 to Gong's Chief Marketing Officer and has been there for over 6 years. Udi led the creation of the Revenue Intelligence category, and led the company from zero to hundreds of millions in revenue. He's a 5X marketing leader in B2B startups AND he's also really good at playing the piano.

About Gong:

Founded in 2015, based out of SF, 1300+ people
Funding: $583M total
Hit unicorn status August 2020
Description: The revenue intelligence platform. Gong unlocks reality to help people and companies reach their full potential.

In this episode we talk about:

What does "creative" mean to you;

When have you personally been the most creative (HINT: finding creative ways to solve challenges);

How did you run marketing and create content in the very early days at Gong;

How do you know that your content is actually good;

Are you thinking about content monetization;

How do you balance creativity with results;

Things you focused on as Marketer #1;

On hiring great people to compensate for your weaknesses;

When, why, and how did you decide to define your new category Revenue Intelligence;

How long does it take to build a new category.

You can find Udi on LinkedIn >> www.linkedin.com/in/udiledergor

Check out Gong >> www.gong.io

This episode is sponsored by 43North, a seed-stage startup accelerator that's on the hunt for its next cohort. This year, 43North will make five $1 million dollar investments, each at 5% equity. Visit 43North.org to learn more. Applications close on June 23rd, so get on it!

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156 - Gong's Marketing Evolution From Early Stage To Unicorn (Udi Ledergor, Chief Evangelist at Gong)

Building With Buyers: Startup Marketing and Growth Fueled By Customers