This episode is sponsored by Riverside, your all-in-one podcast and video platform. Go to https://creators.riverside.fm/Anna and use the code MSM23 for 15% off.

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It's Season 4 of the Modern Startup Marketing podcast and this episode is me kicking off MaaS (Marketing as a System) which is the systematic approach to marketing that I built over 3+ years of working with early stage startups.

In this episode I cover Step 1: Voice of Customer Research including What it is, Why it works, Who should lead it, and How to do it right.

You can get the link to the playbook I mention in the episode here and I'll be mixing in some more MaaS-focused episodes over the course of the season. Next time I do, I’ll talk about MaaS Step 2: Marketing Foundation Deck which includes the persona(s), messaging, positioning, competitive landscape, and more.

For more content, subscribe to Modern Startup Marketing on Apple or Spotify or wherever you like to listen, and don't forget to leave a review if you're lovin' the show! I would love that so much.

And whenever you’re ready, there are 3 ways I can help you:

1. fractional head of marketing for early stage startups >> www.furmanovmarketing.com

2. sign up to get my monthly startup marketing newsletter where I’m sharing playbooks and insights and cracking some jokes

3. Sponsor my Top 5% podcast and get startup founders, marketers and VCs hearing about your brand >> https://podcasters.spotify.com/pod/show/anna-furmanov

You can also find me hanging out on LinkedIn, definitely say hello >> www.linkedin.com/in/annafurmanov

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163 - MaaS (Marketing as a System) Step #1: Voice Of Customer Research

Building With Buyers