This episode is sponsored by Riverside, your all-in-one podcast and video platform. Go to https://creators.riverside.fm/Anna and use the code MSM23 for 15% off.

This episode is also sponsored by PDCflow, payment management made easy. Visit pdcflow.com/flow-billing to learn more.

Mary Keough (Head of Marketing at Map My Customers) joined me on the show. Season 4 I’m bringing on mostly startup founders but with Mary I made an exception and you'll understand why when you listen. She's the solo marketer at a Seed stage startup.

About Map My Customers:

Founded: 2015
Team: 24 people
Funding: Seed ($2.9M)
Description: The mobile-first CRM loved by outside sales teams.

In this episode:

What did you prioritize as the new head of marketing when you started;

How Mary's strategic marketing approach happens to align with mine;

How Mary measures their marketing strategy while still staying creative and without getting bogged down in attribution;

How to plan for and how much time to invest in “marketing moonshots” or those crazy wild ideas vs. things you kinda know will work aka "boring marketing";

The importance of Time and Effort at an early stage startup;

With marketing, why do some people get it while others don’t;

AMA - Mary asks me her burning question.

You can find Mary on LinkedIn: https://www.linkedin.com/in/mary-keough-437824a2/

Learn more about Map My Customers: https://mapmycustomers.me/

For more content, subscribe to Modern Startup Marketing on Apple or Spotify or wherever you like to listen, and don't forget to leave a review if you're lovin' the show! I would love that so much.

And whenever you’re ready, there are 3 ways I can help you:

1. fractional head of marketing for early stage startups >> www.furmanovmarketing.com

2. sign up to get my monthly startup marketing newsletter where I’m sharing playbooks and insights and cracking some jokes

3. Sponsor my Top 5% podcast and get startup founders, marketers and VCs hearing about your brand >> https://podcasters.spotify.com/pod/show/anna-furmanov

You can also find me hanging out on LinkedIn, definitely say hello and tell me which episodes you've listened to >> www.linkedin.com/in/annafurmanov

--- Send in a voice message: https://podcasters.spotify.com/pod/show/anna-furmanov/message

166 - How Much To Invest In Crazy Marketing Ideas Versus "Boring Marketing" (Mary Keough, Head of Marketing at Map My Customers)

Building With Buyers: Startup Marketing and Growth Fueled By Customers