This episode is sponsored by Riverside, your all-in-one podcast and video platform. Go to ⁠⁠⁠⁠⁠https://creators.riverside.fm/Anna⁠⁠⁠⁠⁠ and use the code MSM23 for 15% off.

It's Season 4 of the Modern Startup Marketing podcast and this episode is me continuing to share ⁠⁠⁠⁠⁠MaaS⁠⁠⁠⁠⁠ (Marketing as a System) which is the systematic approach to marketing that I built over almost 4 years of working with VC-backed early stage startups.

In this episode I cover Step 10: GTM Strategy including what it is, why it's important, who should own this work, and how to do it right. This is the last step of the MaaS process! Let me know if you ever want to dig deeper into any of the steps #1-#10, happy to do that.

For more content, subscribe to Modern Startup Marketing on Apple or Spotify or wherever you like to listen, and don't forget to leave a review if you're lovin' the show!

And whenever you’re ready, there are 3 ways I can help you:

1. fractional head of marketing and advising for early stage startups >> ⁠⁠⁠⁠⁠www.furmanovmarketing.com⁠⁠⁠⁠⁠

2. ⁠⁠⁠⁠⁠sign up to get my monthly early stage startup marketing newsletter⁠⁠⁠⁠⁠ where I’m sharing playbooks and insights and cracking some jokes

3. Sponsor my Top 5% podcast and get startup founders, marketers and VCs hearing about your brand >> ⁠⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/anna-furmanov⁠⁠⁠⁠⁠

You can also find me hanging out on LinkedIn, definitely say hello >> ⁠⁠⁠⁠⁠www.linkedin.com/in/annafurmanov

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179 - MaaS (Marketing as a System) Step #10: GTM Strategy

Building With Buyers: Startup Marketing and Growth Fueled By Customers