This episode is sponsored by Riverside, your all-in-one podcast and video platform. Go to ⁠⁠⁠https://creators.riverside.fm/Anna⁠⁠⁠ and use the code MSM23 for 15% off.

OK, final episode of 2023! I swear this time, this was just too important to leave until next year.

Just coming off the last episode with Natalie Marcotullio (Navattic) we talk a lot about measuring our marketing efforts. Huge challenge for marketers and founders and will continue to be a huge challenge because the methods we use for marketing continue to change over time: is the stuff we’re doing actually working? Should we start this marketing effort? Should we keep doing this marketing program?

A lot of times we hear the question: "What's the ROI on this?" If you’re hearing that question and it makes you cringe, you’re not alone.

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181 - BONUS: Do You Know How To Answer "What's The ROI On This?"

Building With Buyers