In a world where using AI to do more, automate more, get more leads (more more more!) is celebrated, one thing that early stage startups have as the upper hand over larger companies is the permission and ability to do those things that don’t scale. Build community and relationships in unique ways (like with events), be creative, test wild ideas, learn and pivot quickly, etc.

Why might a focus on doing more with AI and automation actually hurt early stage startups?

That's the focus of my conversation with Corrina Owens (Chief Evangelist Officer at Purple Cork). Corrina worked at Gong where she focused on ABM programs and on a Super Bowl ad. Now she's the GTM Advisor for companies like Navattic, GTM Partners, Aptivio and Postal.io.

Purple Cork helps B2B companies create polished events that drive revenue through virtual wine tastings.

We also cover:

The nuances of when it's appropriate to use AI so that you still stand out;

Which AI tools Corrina has been using;

When GenAI tools overpromise but underdeliver;

AMA: Corrina asks me her burning question.

You can find Corrina on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠www.linkedin.com/in/corrina-owens

Learn more about Purple Cork: ⁠⁠⁠⁠www.purplecork.wine

Direct w/ Corrina and Taylor podcast: https://podcasts.apple.com/us/podcast/direct-with-corrina-taylor/id1688175099

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And whenever you’re ready, there are 3 ways I can help you:

1. fractional head of marketing for early stage startups >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠www.furmanovmarketing.com⁠⁠⁠⁠⁠⁠⁠⁠⁠

2. sponsor my Top 5% podcast and get startup founders, marketers and VCs hearing about your brand >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://podcast.furmanovmarketing.com⁠⁠⁠⁠⁠⁠

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193 - BONUS: The Problem With Over-Relying On AI At Your Startup

Building With Buyers: Startup Marketing and Growth Fueled By Customers