I've been talking about websites quite a bit on the show, on LinkedIn, and I just came off a project where I looked at close to 200 B2B websites (!) and realized that being a B2B buyer in 2024 is kind of still awful. I wanted to explore why that is with Shane Murphy-Reuter, CMO at Webflow.

We also cover:

Who's on the marketing team at Webflow;

Why do B2B websites still suck in 2024;

Going beyond your website copy, how else can companies think about improving their websites today? (HINT: make it a memorable experience);

What marketing big bets are you taking in 2024 and why;

AMA: Shane asks me his burning question which I will answer in the next BONUS episode.

About Webflow:

Founded: 2012
Funding: Series C (($334.9M total)
Description: Webflow is the way to design, build, and launch powerful websites visually — without coding.

You can find Shane on LinkedIn: www.linkedin.com/in/shanemurfy

Learn more about Webflow: https://webflow.com

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And whenever you’re ready, there are 3 ways I can help you:

1. fractional head of marketing for early stage startups >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠www.furmanovmarketing.com⁠⁠⁠⁠⁠⁠⁠⁠⁠

2. sponsor my Top 5% podcast and get startup founders, marketers and VCs hearing about your brand >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://podcast.furmanovmarketing.com⁠⁠⁠⁠⁠⁠

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You can also find me hanging out on LinkedIn, definitely say hello and tell me what you're building and how it's going >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠www.linkedin.com/in/annafurmanov

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201 - Why Your Website Needs To Be An Experience And Not A Brochure In 2024 (Shane Murphy-Reuter, CMO at Webflow)

Building With Buyers: Startup Marketing and Growth Fueled By Customers