669: Why To Test, Hypothesize & Measure With Justin Welsh, JW Strategic Advisory [K-Cup DoubleShot]

This podcast episode discusses the strategies and tactics used by Justin Welsh to build a successful business, using his experience at PatientPop as the primary example. Justin highlights the importance of industry understanding, strategic hiring, hypothesis testing, A-B testing, and diversifying marketing efforts to maximize lead generation. He emphasizes the significance of hiring talented individuals and giving them autonomy to work independently. The podcast also emphasizes the effectiveness of a multi-channel approach in lead generation and the importance of data-driven decision-making. Overall, this episode provides valuable insights for entrepreneurs looking to build a successful business.