This podcast episode explores Madeline's journey of turning nutpods into a successful coffee creamer brand after 11 years of hard work. It discusses the origins of the DIY creamer concept, the challenges faced in creating the creamer, the struggles in bringing the Kickstarter product to market, the challenges in finding funding and conducting market research, and the transition from direct-to-consumer sales to retail. Despite facing numerous obstacles, nutpods managed to secure partnerships with major retailers and experienced growth, especially during the pandemic. Madeline Hayden, the founder, reflects on her entrepreneurial journey and announces her decision to step down as CEO.
