Amanda Natividad (@amandanat) is an expert in marketing and writing. She talks about using humor and strong marketing skills to understand what people on social media like — and what resonates strongly enough to make them do things. We discuss making content that's not just different, but interesting and true to your audience. Among many intriguing stories, one cool thing she mentions is how Rand Fishkin started following her (and how she overreacted to it!). But it worked out. She quickly found herself working with Rand on SparkToro. Amanda even shares a few tips on using tools like SparkToro to better understand what people want to see, who they interact with, and where they are.

We talk about the future of making content, including using AI for new ideas. Amanda believes in growing your audience by being liked, not just being the best. She's planning to grow her marketing course and talks about how a fractional marketing director can help small businesses and solo workers. This chat with Amanda is full of easy-to-use advice for improving your marketing. Enjoy!

Amanda on Twitter: https://twitter.com/amandanat

00:00:00 Creating Unique and Engaging Content
00:14:20 Refresh vs Different in Content Creation
00:26:01 Advice on Using Social Media Platforms
00:36:45 AI in Ideation and Meal Planning
00:44:06 Future Audience Growth and Marketing Exploration
00:52:50 Fractional Marketing Director's Importance

This episode is sponsored by Acquire.com

The blog post: https://thebootstrappedfounder.com/amanda-natividad-mastering-content-creation-and-audience-engagement/

The podcast episode: https://tbf.fm/episodes/274-amanda-natividad-mastering-content-creation-and-audience-engagement

The video: https://youtu.be/h94Hu8Ngr5c

You'll find my weekly article on my blog: https://thebootstrappedfounder.com

Podcast: https://thebootstrappedfounder.com/podcast

Newsletter: https://thebootstrappedfounder.com/newsletter

My book Zero to Sold: https://zerotosold.com/

My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/

My course Find Your Following: https://findyourfollowing.com

Here are a few tools I use. Using my affiliate links will support my work at no additional cost to you.
- Notion (which I use to organize, write, coordinate, and archive my podcast + newsletter): https://affiliate.notion.so/465mv1536drx
- Riverside.fm (that's what I recorded this episode with): https://riverside.fm/?via=arvid
- TweetHunter (for speedy scheduling and writing Tweets): http://tweethunter.io/?via=arvid
- HypeFury (for massive Twitter analytics and scheduling): https://hypefury.com/?via=arvid60
- AudioPen (for taking voice notes and getting amazing summaries): https://audiopen.ai/?aff=PXErZ
- Descript (for word-based video editing, subtitles, and clips): https://www.descript.com/?lmref=3cf39Q
- ConvertKit (for email lists, newsletters, even finding sponsors): https://convertkit.com?lmref=bN9CZw

(00:00) - Creating Unique and Engaging Content
(14:20) - Refresh vs Different in Content Creation
(26:01) - Advice on Using Social Media Platforms
(36:45) - AI in Ideation and Meal Planning
(44:06) - Future Audience Growth and Marketing Exploration
(52:50) - Fractional Marketing Director's Importance

274: Amanda Natividad — Mastering Content Creation and Audience Engagement

The Bootstrapped Founder