Jaydeep Barman has settled into his role of being a CEO for quite some time now. He admits he was not always the nicest of people when they restarted or ‘actually started’ Faasos, which later became Rebel Foods, as a QSR chain in 2011. He would be unreasonable and brash with the people he worked with and in his own words “must have rubbed people the wrong way”.

But with time he has gained perspective, as one does when they go through all those experiences. Now, he’s thankful for all those who remained despite him not being the best boss.

Today Jaydeep believes Rebel has found its way but he resists to rest in this fast changing world even though he stands by one belief: People’s love for good quality food will always be there and till the day that doesn’t change Rebel will be very much in business.

In the first part of our conversation with Jaydeep he recounted the journey of Rebel Foods, a lot of anecdotes about the restaurant industry at large, how he hires people with founder’s mentality and not LinkedIn mentality and a whole lot more…

We strongly recommend listening to the first part of our conversation with Jaydeep to get the full picture or if you wish you could read the full transcript of that conversation here.

In this second part of our conversation too, Jaydeep was full of insights about the internet restaurant empire he has built and how they arrived at its current version not with clear, set ideas but a lot of experimentation and realising what works and what doesn’t on the way.

Jaydeep also touched upon a lot of other things including:

The role his co-founder, Kallol Banerjee plays at Rebel
How they arrived at Rebel OS and the possibilities it holds
How, at Rebel written reports are the norm and not the exception

Welcome to First Principles–The weekly leadership podcast from The Ken

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Additionally, if you love listening to First Principles we’re sure you will enjoy reading our Sunday newsletter aptly titled First Principles as well. It’s the perfect read for a laid back Sunday morning. Every week you’ll see us discussing mental models, insights from disruptive thinkers and founders, photos and book recommendations curated with help of our wonderful First Principles community and even fun playlists. Sign up here, it’s free.

In fact, listen to the Summer Playlist we shared in our latest edition. It’s eclectic, vibe-y and a must listen.

Part 2: Jaydeep Barman explains how internet restaurant Rebel Foods and luxury good giant LVMH have more in common than one can imagine

First Principles