This podcast episode explores the historical context and current dynamics of the tobacco industry, focusing on British American Tobacco (BAT) and the emergence of new category products like nicotine pouches and vaping. It delves into the role of tobacco in the financial sustainability and development of colonies, the growth and evolution of the industry in the US, the declining population of tobacco users, the market share and growth of next-generation products like Zin, the marketing strategies in the tobacco industry, the potential of reduced risk products, the challenges and uncertainties faced by tobacco companies, and the major risk faced by BAT with the potential ban on menthol cigarettes in the US. The episode highlights the importance of understanding the industry's history, regulations, and market dynamics to identify investment opportunities.
