This podcast episode explores the prevailing narrative about churches in the Lutheran Church Missouri Synod (LCMS) and challenges the perception that small churches struggle to attract and retain converts while big churches excel. The episode discusses the decline in membership and attendance at LCMS churches and emphasizes that the health and faithfulness of a church should not be measured solely by its numbers. It also examines the conversion patterns and denominational backgrounds of individuals in the LCMS, highlighting that many converts come from other Lutheran denominations and similar backgrounds. The episode explores the differences between confessional Lutheran congregations and missional congregations, showing that confessional congregations have a higher likelihood of converts and experience less severe decline. The positive impact of confessional, traditional congregations and the role of Lutheran parochial schools in faith retention are also discussed. The podcast episode delves into the factors influencing conversion in the LCMS, such as a welcoming community and a sense of history, and addresses the prevalence of racial beliefs within the synod. It explores the concept of means of grace and the generational shift in emphasizing visible means. Overall, the episode provides insights into congregational numeric change, conversion patterns, racial beliefs, and the importance of clear communication in spreading the message of Lutheranism.