This episode explores the mission and operations of David Novak Leadership, a non-profit focused on developing leaders at every stage of life. Tim Schurrer, CEO of David Novak Leadership, outlines the organization's four brands, including the How Leaders Lead podcast and app, the Novak Leadership Institute at the University of Missouri, Lead for Change for middle and high school students, and Global Game Changers for elementary students. Against the backdrop of leadership development, the conversation pivots to the challenges aspiring leaders face today, identifying time as a critical constraint. To address this, David Novak Leadership launched the How Leaders Lead app, offering short, impactful leadership insights derived from the podcast's extensive interview library. More significantly, Schurrer shares leadership lessons gleaned from his experiences at Tom's Shoes and Apple, emphasizing the importance of focusing on individual impact and striving for excellence. The discussion also covers StoryBrand's marketing principles, highlighting the need to position customers as heroes and solve their problems, and concludes with Schurrer's philosophy of leadership rooted in service and helping others win, underscoring the transformative power of shifting focus from "me" to "we."