In this episode Brad Redding shares 9 trends that he's seeing to start the year. These trends are from customer conversations, support tickets, what's being talked about at various events, etc. Trends discussed include: Shopify's AI future, Meta segmented conversions, segmented zero party data collection, TikTok Shops (and whats next), and more Consent updates.

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We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.
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Links Referenced:

Elevar Summit

Ben Zettler Digital

Consent Q&A

Shopify AI Podcast

Scott Zakrajsek

Jon Ivanco

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And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!

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Previous episodes you might like:

100K/spend day myths with Nigel Thomas

Signal Loss -- what it is and how it impacts marketers

Deep dive with Simo Ahava on intersection of technical marketers

Client vs server-side cookies and server-side tracking 101

How to double conversion rate in 100 days with Ben Zettler

How to blend attribution + conversion tracking + data warehousing for insights with Austin Harrison from Northbeam

9 Trends to Start 2024: Meta Segmented Events, Shopify's Future in AI, Enhancing Zero Party Data, and More

Conversion Tracking Playbook