When we think of geeks, we tend to think of the people who built the tech we use – from our smartphones to search engines to AI.

But if we just focus on the tech, we’re missing out on a lot. We’re overlooking how these same geeks reinvented corporate culture using a repeatable set of norms that ensure sustainable innovation.

Andrew McAfee is a principal research scientist at the MIT Sloan School of Management and cofounder and codirector of the MIT Initiative on the Digital Economy. He’s been studying innovative companies for decades, and he’s taken what he’s learned and written about it in his latest book, The Geek Way: The Radical Mindset that Drives Extraordinary Results.

I’m convinced what Andrew’s learned about the geek way – and its four key norms – is a roadmap for where today’s – and tomorrow’s - companies are headed.

Episode Links

The Geek Way

New Book Explains the ‘Geek Way’ to Manage a Company

Forward Thinking on How Geeks are Changing the World

Interview with Roger Martin

The Team

Learn more about host, Gayle Allen, and producer, Rob Mancabelli, here.

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CM 261: Andrew McAfee on the Geek Way

Curious Minds at Work