Behavioural Science for Digital Marketing

This podcast episode explores the significance of behavioral science in marketing decisions. It highlights the value of understanding psychological biases and how they impact decision-making. The episode discusses the often overlooked role of behavioral science in marketing and offers practical tips for marketers to leverage its principles. It emphasizes the importance of using concrete language in communication and the power of social proof in influencing consumer behavior. The episode also discusses creative examples of biases being applied by brands and the limitations of traditional market research methods. The speaker recommends further reading and provides information on how to access additional resources on behavioral science in marketing.