This podcast episode explores Joanne Bradford's fascinating career journey in technology, marketing, and finance. From selling billions of dollars worth of advertising to leading groundbreaking initiatives at Microsoft, Yahoo!, and Pinterest, Joanne showcases her entrepreneurial spirit and ability to turn challenges into opportunities. The episode also discusses the importance of diversifying platforms, the impact of algorithm changes on businesses, and the challenges of being dependent on someone else's platform. It highlights the success story of Honey in improving cart abandonment rates and its acquisition by PayPal. The episode further delves into the speaker's approach to investing in startups, the experiences of working in male-dominated industries, the need for women to convene and support each other, and the importance of addressing gender bias and promoting sustainability in companies. It concludes with insights on breaking into entrepreneurship, mentors and books that have shaped the speaker's career, and advice for recent college graduates.
