This podcast episode explores the benefits and strategies of using Amazon DSP (Demand-Side Platform) for advertising. The speakers discuss the unique capabilities of DSP compared to Amazon Ad Console, including audience targeting, remarketing, and building brand loyalty. They emphasize the importance of being "retail ready" with ratings and reviews, as well as driving traffic to product listings through PPC (Pay-Per-Click) to fully leverage the custom audience building capabilities of DSP. The episode also highlights the advantages of DSP for non-endemic brands, allowing them to target specific customer segments and achieve the same placements as endemic brands. Overall, the episode provides valuable insights for brands and advertisers interested in exploring DSP as part of their advertising initiatives.
