When a publicist recently reached out to me about the book I’m featuring today, I almost passed on it.
I was in a hurry (and I get a lot of requests). But then I reread the email and realized who the author and his company have worked with.

Folks like GE, Nike, Warby Parker, and many others. That prompted me to take a second look. And I’m glad I did.
The book in question is called Applied Empathy: The New Language of Leadership, and the author is Michael Ventura.
Michael is an incredibly smart and wonderfully insightful guy. I truly enjoyed his book.
For a summary of our conversation about empathy, keep reading. To listen now, click the play button below.
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In today’s episode, I ask Michael to share:

* The seven empathic archetypes he and his team have utilized to dramatically impact dozens of businesses
* How the concept of Applied Empathy can make us better leaders and problem solvers
* The four tensions that can be stumbling blocks to change
* …and plenty more!

Micahel’s Latest Book
You can order Applied Empathy: The New Language of Leadership right now!
Michael in Action

Books Michael Recommends
The Monk and the Riddle: The Art of Creating a Life While Making a Living by Randy Komisar
The Fifth Discipline: The Art & Practice of the Learning Organization by Peter M. Senge
The Messy Middle: Finding Your Way Through the Hardest and Most Crucial Part of Any Bold Venture by Scott Belsky
Check Out These Resources Mentioned
You can visit Michael’s site here.
Grab a copy of Michael‘s book now.
Find out more about bringing Michael to speak to your group.
Connect with Michael Twitter and LinkedIn.
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273: Applied Empathy with Michael Ventura

Read to Lead Podcast