Nothing drives a business toward disaster as fast as poor decision making.

Behavioral economics and cognitive neuroscience studies reveal that our flawed mental patterns — what scholars call cognitive biases — trigger the poor decisions at the root of countless business disasters.

And that chestnut advice to “go with your gut” is actually a strategic error that costs organizations and careers.

So says today’s guest Gleb Tsipursky, author of a new book called Never Go With Your Gut: How Pioneering Leaders Make the Best Decisions and Avoid Business Disasters.
Listen to learn how to improve your business decision-making in easy but essential steps, and rely on data and evidence over emotion.
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In today’s episode, Gleb and I discuss:

* There’s REALLY never a time to go with your gut
* The influence of cognitive biases on business decisions
* The concept of failure-proofing your decisions
* And lots more!

Gleb’s Book
You can order Never Go With Your Gut: How Pioneering Leaders Make the Best Decisions and Avoid Business Disasters right now!
Gleb in Action

Books Gleb Recommends
Thinking Fast and Slow by Daniel Kahneman
The E-Myth Series by Michael E. Gerber
Check Out These Additional Resources
Visit Gleb’s website here for more about him and his work.
Be sure and grab your copy of Gleb’s book now.
Find out more about hiring Gleb to speak to your group.
Connect with Gleb on Twitter and LinkedIn.
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302: Never Go With Your Gut with Gleb Tsipursky

Read to Lead Podcast